Detroit Dog Co.

The Ask

Detroit Dog Company is a hot dog food truck and restaurant in Royal Oak. Our task was to enhance the DDC brand presence through social media as well as manage their partnership with St. Andrew’s Hall, Detroit. This handcrafted hot dog company was purchased by a local venture capital firm and plans to expand into multiple locations including Detroit’s up and coming Shipyard.

The Outcome

BrandBarr designed a Facebook marketing strategy for Detroit Dog Company resulting in a growing following. The team developed the narrative and tone as the voice of “Frank” – the mascot of Detroit Dog Company. All digital communications stem from the personification of this character and are well received by fans and customers.

Detroit Dog Co.