NKD Pizza, formerly known as Naked Pizza, is a worldwide pizza franchise set to expand into 5 new markets globally and 20 locations nationally. BrandBarr was challenged to enhance the brand presence around the launch of the first Michigan location— specifically to promote their free delivery brand promise and drive delivery sales. The team led all media and event marketing as well brand alignment with NKD’s corporate offices in London.
BrandBarr developed the “2 Cent Campaign” to attract new customers and earn market share. Our goal was to design a user generated content campaign that simultaneously drove sales. Every Monday and Tuesday the company offers one pizza for 2 cents with the purchase of a regular priced item–essentially a standing BOGO offer. This campaign was executed online, in print and across various social media platforms.