Gabby’s Garden is a local all-natural salad line with one location and a serious loyal following. The specialty salads are sold in over 30 markets in Southeast Michigan. Our task was to rebrand the all-natural line to attract upscale grocers and markets. We worked with owners and stakeholders to design a sustainable, timeless gourmet market friendly brand identity aligning with leaderships’ overall long-term vision and expansion plan for retail and wholesale initiatives.
The use of vivid, high-contrast colors and illustrations brought the refreshed identity system of Gabby’s Garden together. The mark symbolizes the humanist aspect of the founder’s story and their dedication to scratch kitchen recipes