TOAST Restaurant Group

The Ask

BrandBarr was engaged to revamp TOAST Restaurants’ Facebook, Instagram and Twitter presence in an effort to highlight an urban brunch and dinner experience.

The Outcome

The team introduced lifestyle images and a champagne-centric campaign to amplify awareness around summer patio seasonal drinks and dinner hours at the Birmingham location. The executive Chef appeared on local TV stations showcasing dinner recipes and shared plate features. BrandBarr also developed owned hashtags (#ToastbyNight) to distinguish dinner experiences from the daytime dining sharing and grew following through the use of paid ad campaigns and influencer outreach.

TOAST Restaurant Group