Our Story

BrandBarr was founded in 2012. We started out by helping the baby boomer generation enhance their brand presence through social media and web design. We quickly grew our network of clientele and opened our first location in Birmingham, Michigan. We’re now a team of four marketers and designers across two offices in Birmingham and Detroit.

BrandBarr is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and can add diversity to your supply chain.

MISSION

To create trusted identities through design and meaningful connections. Great brands stir emotions and build relationships. We strive to make yours #shareworthy.

Who We Are

Alexandra Jona

Alexandra Jona / founder & director

University of Michigan

  • + Psychology

Alexandra is the founding director of BrandBarr. She graduated from the University of Michigan with a Bachelor’s degree in Psychology. During her time at Michigan, she worked as a research associate at the Stephen M. Ross School of Business Center for Organizational Scholarship. She also successfully completed the Stern Advantage program – a business incubator program at New York University.

Alexandra was trained in Social Media Best Practices for a position she held as the marketing director at a local mortgage company, Hall Financial. Before launching BrandBarr in 2012, Alexandra served as the Director of Sales & Marketing at a privately held consumer goods company in Brentwood, California. In her role, she was responsible for outbound marketing strategy and customer retention.

Alexandra is passionate about emerging brands. She is an active volunteer at Chase Bank’s annual Detroit Startup Week and sits on the advisory board of Neighborhood SEEN Magazine. Alexandra has been featured in Creator Magazine and The Huffington Post.

Stephanie Allor

Stephanie Allor / lead brand manager

Oakland University

  • + communications & Public Relations

Stephanie is BrandBarr’s prized trend forecaster and senior social media marketer. Stephanie graduated from Oakland University with a bachelor’s degree in Communications & Public Relations.

Stephanie adopts brand voices to enhance social impact. She spends her time analyzing campaigns and working closely with clients to ensure marketing efforts support desired outcomes and provide return. Stephanie oversees all retained social and digital clientele as well as reputation management and paid advertising campaigns.

Prior to BrandBarr, Stephanie worked on the Detroit Red Wings Public Relations team where she reported on player interviews and collaborated with the Community Relations Department on a variety of projects.

Alicia Cox

Alicia Cox / senior brand designer

College for Creative Studies

  • + graphic design

Alicia is a Senior Brand Designer at BrandBarr. She holds her BFA in Graphic Design from the College For Creative Studies, Detroit MI. Alicia joined BrandBarr with over five years of design experience in a range of corporate advertising including: shopper marketing, print design, packaging design, brand design, typography design, pattern creation, motion/video graphics, social platforms, web design and corporate communications. Alicia is constantly thinking of new ideas and projects for clients in an effort to foster growth and prides herself on questioning the “norm”.

Prior to joining BrandBarr, Alicia worked at one of the leading shopper marketing agencies, The Mars Agency as well Campbell Ewald and Xperience Communications. At The Mars Agency Alicia served as a graphic designer for T-Mobile. During her time at Mars, she also worked on Colgate, Big Y, Tom’s of Maine and MCX designing brand packaging, ad campaigns, brand guidelines and print collateral. Previously, Alicia worked at fortune 500 companies such as Procter & Gamble, Reebok and FCA North America. Each of these experiences enhanced her design perspective and also strengthened her communication and leadership skills.

Genevieve Maiani

Genevieve Maiani / brand designer

College for Creative Studies

  • + Graphic Design & Business

Genevieve graduated from the University of Michigan-Dearborn obtaining a BBA with a concentration in Management. Thereafter, she pursued her passion in design at Detroit’s College for Creative Studies earning her BFA in graphic design. During her time at CCS, Genevieve participated in the Shinola and Detroit Creative Corridor sponsored projects.

Genevieve is a natural leader. Since joining BrandBarr, she has designed successful food and beverage branding projects for high impact local companies seeking to expand. Genevieve believes in a holistic brand approach. She consults on every aspect of identity including digital and consumer touch points.

When she’s not at work you can find her exploring outdoors, sifting through antique shops, or getting her hands dirty with a range of creative activities from printmaking to woodworking.

Justin Loussia

Justin Loussia / Tech Liaison

Oakland University / Baker College

  • + Computer Information Systems & Network Security

Justin graduated from Baker College with a BA in Computer Information Systems in the spring of 2012. He has been passionate about computer engineering, network infrastructure, and advanced technology for as long as he can remember. Justin is a resourceful techie withs six years of experience as a network & server administrator.

Justin loves marketing and keeping up with the latest trends on social media. He excels at establishing a rapport with clients, maintaining and managing projects, and is a diligent problem solver for any troubleshooting issue. In his free time, he enjoys being on the water any chance he can, spending time with his family, friends, and his a Boston Terrier, Bruno.

Value 01

Ambition

Personal and professional achievement are at the forefront of what we desire for ourselves and our clients.

Value 02

Ambition 02

Personal and professional achievement are at the forefront of what we desire for ourselves and our clients.