Bedrock Detroit

Bedrock Detroit

Design

BrandBarr and Bedrock partnered this year on a series of corporate brand communications. Successful projects include a hand-held pocket coupon booklet of retailer offerings, a completed retail guide to Bedrock’s tenants, Weekender guide to the best hot spots in the Detroit area. BrandBarr works closely with the tenant development team to support new and existing retailers.

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Naked Fuel Juice Bar

Naked Fuel Juice Bar

Brand Identity

This progressive juicery concept partnered with BrandBarr to create an identity that embodied their philosophy “food as medicine.” Our team considered ‘customization’ and ‘integrity’ as brand attributes to drive the aesthetic of the main mark. Our goal was to set Naked Fuel apart from competitors by developing a system that represents its core values.

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Wireless Vision

Wireless Vision

Social Media

T-Mobile retailer Wireless Vision partnered with BrandBarr to enhance their social media presence in an effort to recruit new hires in the millennial generation. We work closely with the internal marketing team to showcase corporate culture and engage existing employees. BrandBarr designed the “Leadership Series” which highlights various high performers as well as executive leadership on a consistent basis.

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The Bird & The Bread

The Bird & The Bread

Social Media

Our team created and developed the online and offline brand marketing initiatives for this Birmingham based banquet room and restaurant. From comment cards to social graphics, BrandBarr worked with ownership and management to develop live music digital and print ads. In addition, BrandBarr integrated the restaurant’s email marketing communications and website.

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National Chamber Program

National Chamber Program

Web Design

The Detroit Regional Chamber leads a program called the National Chamber Program, a group purchasing program with hundreds of active members across the country. The NCP partnered with BrandBarr to revamp their corporate brand messaging and unify core offerings. BrandBarr also redesigned their user experience to create an intuitive, updated corporate website.

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Beaumont / Parastar Corporation

Beaumont / Parastar Corporation

Email Marketing

Beaumont’s EMS joint venture Parastar Corporation partnered with BrandBarr to develop a recruiting campaign targeting EMS candidates to advance to paramedics. The company offers free certification and training to qualified professionals. This campaign included the design of an outbound direct mailer, a branded video and internal collateral resulting in a 4% new hire conversion.

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Kurtis Kitchen & Bath

Kurtis Kitchen & Bath

Social Media

BrandBarr was recruited to create an engaging social media presence through content, custom graphics and repurposed posts to increase analytics on existing profiles and sales leads.

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Michigan Box Company

Michigan Box Company

Brand Identity

BrandBarr was recruited to create, launch and manage social profiles with engaging content to educate the B2B target audience on Michigan Box Company's services and products.

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TOAST Restaurant Group

TOAST Restaurant Group

Social Media

BrandBarr was engaged to revamp TOAST Restaurants’ Facebook, Instagram and Twitter presence in an effort to highlight an urban brunch and dinner experience.

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Royal Park Hotel

Royal Park Hotel

Design

BrandBarr was engaged to lead the Royal Park Hotel’s New Year’s Eve Event communications via a social campaign and print invitation design. The internal RPH team and BrandBarr’s design team worked closely to deliver the theme of a Global World Tour to the local community and out-of-area prospective guests.

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The Forefront

The Forefront

Print Collateral

BrandBarr partnered with the real estate and builder team behind this luxury condominium development in Birmingham, Michigan. The team created a custom location map detailing the accessible nature of its central downtown location as well as the marketing brochure and e-mail marketing communications. In addition, motion graphics were created to accompany traditional materials at the Spring 2017 launch event.

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Birmingham 8 Theatre

Birmingham 8 Theatre

Email Marketing

BrandBarr and the Birmingham 8 Theatre partnered to enhance their social media presence as well as design an automated reputation monitoring protocol. BrandBarr oversees the brand and executes monthly email communications to an existing and growing subscriber base.

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Bateel International

Bateel International

Website

Bateel is an internationally renowned luxury confectionery based in the UAE offering packaged and café style gourmet foods. Bateel products include chocolates, syrups, olive oils, cookies, and fresh dates. The brand partnered with BrandBarr to launch its first US location in downtown Birmingham, Michigan. Our team created a pre-launch VIP influencer sample campaign while adhering to established brand standards. BrandBarr collaborated with the corporate architectural team to ensure a [...]

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Detroit Dog Co.

Detroit Dog Co.

Marketing

Detroit Dog Company is a hot dog food truck and restaurant in Royal Oak. Our task was to enhance the DDC brand presence through social media as well as manage their partnership with St. Andrew’s Hall, Detroit. This handcrafted hot dog company was purchased by a local venture capital firm and plans to expand into multiple locations including Detroit’s up and coming Shipyard.

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NKD Pizza

NKD Pizza

Social Media

NKD Pizza, formerly known as Naked Pizza, is a worldwide pizza franchise set to expand into 5 new markets globally and 20 locations nationally. BrandBarr was challenged to enhance the brand presence around the launch of the first Michigan location— specifically to promote their free delivery brand promise and drive delivery sales. The team led all media and event marketing as well brand alignment with NKD’s corporate offices in London.

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Afrohead Rums

Afrohead Rums

Brand Identity

BrandBarr is the acting market management team for the Bahamas based blended rum brand, Afrohead.

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Houze Living

Houze Living

Brand Identity

In 2016, a Michigan based holdings company prepared to add multiple urban real estate properties to its portfolio. The properties, all managed under Houze Living, were designed in partnership with dPOP! to bring a contemporary edge to historically zoned buildings. Early on in the process Houze Living partnered with BrandBarr to rethink the brand identity. As the system of marks emerged the process of implementation began simultaneously as interior design and renovations wrapped up. The new [...]

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Gabby's Garden

Gabby's Garden

Brand Identity

Gabby’s Garden is a local all-natural salad line with one location and a serious loyal following. The specialty salads are sold in over 30 markets in Southeast Michigan. Our task was to rebrand the all-natural line to attract upscale grocers and markets. We worked with owners and stakeholders to design a sustainable, timeless gourmet market friendly brand identity aligning with leaderships’ overall long-term vision and expansion plan for retail and wholesale initiatives.

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