Naked Fuel

Naked Fuel is a progressive and health-conscious smoothie and juicery concept built on the philosophy of “food as medicine” with locations in the heart of West Bloomfield and Troy. Their product offerings range from smoothies and shots, to breakfast & grab-and-go items.

The Ask

Naked Fuel not only sought to develop a visual identity rooted in health education, clean ingredients and community, but also a full brand rollout including print collateral, signage, swag, website and more.


Design Director & Graphic Designer: Genevieve Maiani
Junior Graphic Designer: Rylie Butner
Brand Strategist: Alexandra Jona
Photography: Olivia Seyfarth, Hayden Stinebaugh


Brand Collateral / Brand Identity

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