Prime29 serves cuts of prime beef, aged 29 days and fresh seafood alongside exemplary wines and top shelf martinis and cocktails. The hospitality group is passionate about delivering a world class dining experience with striking dinner and dessert compositions, exceptional tableside service, and exclusive drink pairings from start to finish – all set in a sparkling ambiance.
To create a small brand refresh, maintain brand management and design all brand collateral including touch points from print to the digital space. The only ask was that we retain the original Prime29 logo and marks of the brand.
During the brand research phase we introduced two new contrasting fonts to make the brand feel modern yet still aligned with the retained marks. We added in a deep merlot wine color to the existing color palette of black, white and grey. The added merlot color offered the brand an additional color layer by pulling inspiration from their vast wine selections and maintained the overall sophisticated vibe. Hayden Stinebaugh photography was commissioned to give the brand updated visuals feel vibrant, appealing, bright, balanced and clean.
In addition to the brand refresh we maintain brand management, strategy, digital touchpoints (website, social, etc.) and all print collateral.
Brand Refresh / Brand Collateral / Social Media / Brand Management