Village Market is an upscale grocery store and gourmet marketplace located in Grosse Pointe, Michigan. They’re known for their sommelier level wine knowledge, lavish prepared foods and catering department, penny tile stone oven pizza, and high quality fresh food options. From personalized service to bold trending-setting product offerings, the iconic Mack Avenue market offers a detail-oriented approach to the shopper experience.
Village Market sought to develop a re-branded identity to complement their full renovation and expansion from 7,000 SF to 22,000 SF. In addition to the re-brand, we maintained brand communications and rollout to include touch points from print to digital moments.
The final brand solution is fresh, inviting and sleek. We collaborated with the interior design and architecture team, and ownership group to ensure a cohesive in-store experience. Our complex brand identity system allows for flexibility throughout multiple platforms, from print collateral to the digital space.
Brand Identity / Brand Collateral / Brand Management / Digital / Package Design / Social Media