Lighthouse is an innovative cannabis dispensary located in the charming Traverse City area of Michigan. The brand offers a contemporary approach to products and service set in a bright and welcoming building.
Alexandra Jona
Brand Strategist
Genevieve Maiani
Design Director
Alicia Palazzolo
Senior Graphic Designer
Rylie Butner
Junior Graphic Designer
• Brand Identity Design
• Logo Design
• Collateral Design
The Ask
The founding group sought to create a clean, contemporary and stealthy brand identity. The goal set forth was to stay away from the literalism associated with the name ‘Lighthouse’ and focus on a brand customers felt comfortable with after a professional transactional experience.
The Outcome
The visual brand identity is inspired by the structural qualities of the many lighthouses in Northern Michigan and the hexagonal chemical structures of THC and CBD. The resulting mark is clean, discreet, and approachable. The absence of color sets a clean stage for an extensive amount of cannabis-based products.
