Muffits provides healthy, satisfying alternative muffin/baked good products that keep individuals satiated longer, made from proprietary, guilt-free, nutrient-dense, super-food recipes. Muffits seeks to change the way health-savvy individuals perceive the traditional “baked good”.

The Ask

To develop a sustainable brand identity that stands out from the competition, elevates the shopper experience and scales for future expansion (loafs, cakes, etc.).

The Outcome

We created a friendly, trustworthy & informative visual solution. From the logo marks to color palette, we wanted people to feel welcomed and excited to try these products.