PAO Detroit is an upscale Asian Fusion lounge and restaurant located in the historic Michigan Oriental Theater. PAO offers Pan-Asian cuisine, handcrafted cocktails, wine and champagne set in a trendy, supper-club style atmosphere. The word ‘PAO’ means to escape.
Alexandra Jona
Brand Strategist
Genevieve Maiani
Design Director
Alicia Palazzolo
Senior Graphic Designer
Rylie Butner
Junior Graphic Designer
Hayden Stinebaugh
Photographer
• Brand Identity Design
• Logo Design
• Collateral Design
• Menu Design
• Marketing Strategy
• Social Media Design
• Email Marketing Design
• Signage
The Ask
To create an iconic, upscale, architecturally-inspired brand identity. Thereafter, we were to execute a comprehensive brand launch including print, digital, social and environmental design, as well as awareness campaigns.
The Outcome
Inspired by the beautiful architectural details, we used linear and circular qualities from the original space to create a custom maze logo mark. The maze solution connotes the concept of “escaping” – to escape to an entirely new space unparalleled to any other experience in Detroit. The visual brand embodies the unique and sophisticated space.
